Makeup 101

• Look for “broad spectrum” sunscreens that is at least SPF 30.
• Application: Apply before makeup for lasting defense against skin burning, skin aging, and risks of skin cancer.
  • Apply approximately a dollop of sunscreen the size of a nickel on your face.
  • Re apply every 2 hours.
     

• A hydrated base is the first step to smooth glowing makeup.
• Three main types of moisturizer — lotion, cream, ointment — each with its unique properties and best skin usages:
  • Dry Skin/Eczema: Use creams or ointments, which are rich in hydrating oils and provide deep moisture.
  • Oily Skin: Opt for lotions or gel moisturizers, which are lightweight and won’t feel greasy.
  • Combination Skin: Apply cream/lotion on dry areas and gel moisturizer on oily zones for balance.
  • Acne-Prone Skin: Ensure your moisturizer is non-comedogenic to prevent clogged pores.
     

• Preps skin by smoothing pores and helping makeup last longer.
• Different primers finishes cater to various needs:
  • Dewy, hydrating primers – Ideal for dry skin, creates a radiant glow finish.
  • Mattifying primers – Best for oily skin, controlls shine and reduces excess oil.
     

• Provides an even base for the rest of your makeup.
• Start with a light to medium coverage foundation that matches your skin tone and skin undertone.
• Different foundation formulas cater to different skin concerns:
  • For Dry Skin: Opt for dewy finish foundations to add radiance and hydration.
  • For Oily Skin: Choose matte finish foundations to control oil.
• Application: Apply foundation evenly across your face, blending into the ear and neck regions.
   

• Helps cover any blemishes or dark circles.
• Color Correctors: Use beneath concealer to enhance effectiveness without layering too much product.
  • Neutralizing Redness (rosacea, acne, acne scars): Opt for a green color corrector.
  • Neutralizing Darkness (dark under eyes/hyperpigmentation): Opt for an orange color corrector (darker skin tones) or a peach color corrector (fairer skin tones).
• Application: Apply concealer under the eyes and spot correct any blemishes.
  • Tip: Use thin layers and build coverage as needed to avoid a cakey look.
     

• Sets makeup in place and reduces shine.
• Types of tints:
  • Translucent
    • Risk of flashback in photos (especially for darker skin tones).
  • Skin Tone-Matched Setting Powder 
  • Yellow/Banana Powder
    • Ideal for darker skin tones.
• Types of formula:
  • Compact setting powder: Convenient for on-the-go use.
  • Loose setting powder: Provides a lighter, airier finish.
• Application: Apply to areas prone to creasing or in needing brightening (under eyes, forehead, chin, t-zone).
  • If dry skin ➡ Opt for one type based on preference.
  • If oily skin ➡ Opt for layering both types of formula for longer wear.
  • Tip: Tap off excess powder of brush before applying to prevent cakiness.
     

• Adds color and a natural flush to your face.
• Choose a blush shade that complements your skin undertone.
• Types of formula:
  • Powder blush
  • Liquid blush
• Application: Apply and blend product on the apples on your cheeks.
  • Tip: Layer powder blush over liquid blush for a more pigmented look.
     

• Adds warmth and tan to your face. (Warm toned brown)
• Types of formula:
  • Powder bronzer
  • Liquid bronzer
• Application: Apply and blend product above the cheekbones and along the forehead hairline region.
  • Tip: Layer powder bronzer over liquid bronzer for a more pigmented look.
     

• Adds definition and angularity to your face. (Cool toned brown)
• Types of formula:
  • Powder bronzer
  • Liquid bronzer
• Application: Apply and blend product underneath cheekbones, jawline, and around the hairline region of the forehead.
  • Tip: Layer powder bronzer over liquid bronzer for a more pigmented look.
     

• Locks in your makeup for long-lasting wear and a fresh finish.

• Adds color or shine to your lips
• Choose a shade that complements your skin undertone.
• Types of Formula:
  • Lip Stick
  • Lip Gloss
  • Lip Stain
  • Lip oil
     

• Defines and lengthens lashes for a more open-eyed look.
• Types of Formula:
  • Standard mascara
  • Tubing mascara
  • Fiber Mascara
     

Fills in and shapes brows.
 

• Add color to your eyelids. Start with neutral shades if you're unsure.
• Choose shades that complement your skin undertone.
   

• Defines eye shape; choose pencil for a softer look, liquid for bold precision.
• Types of Formula
  • Gel Eyeliner
  • Pencil Eyeliner 
  • Liquid Eyeliner
     

• Adds a glittery shine to the highest points of your face.
• Types of formula:
  • Powder Highlighter
  • Liquid Highlighter
• Application: Apply at the high points of your face (tops of your cheekbones, brow bone, cupid’s bow, and the bridge of the nose).
   

Denser brush that provides smooth coverage with fuller coverage potential.

Sponge that creates a natural, hydrated finish; ideal for blending cream products.

Precision application for under-eye areas, shaping brows, & blemishes.

Large, fluffy brush for setting makeup & reducing shine.

Perfect for pressing powder into the skin for a long-lasting matte finish, especially in smaller areas. 

Soft brush for light application and blending. Ideal for powders.

Dual-textured brush for smooth., airbrushes foundation or blush application.

Angled brush for creating dimension to sharpen features.

Light brush for applying highlighter or dusting off excess powder.

Thin brush for detailed eyeliner application or soft smudging.

Small, flat brush for precise eyeshadow application on the lid or crease.